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CASE STUDY·MANUFACTURING · QA
Brintons — Process Failure & Improvement
Brintons Carpets · India Design/Service Centre · 2010 – 2013
A critical process failure occurred when an incorrect carpet design was manufactured and supplied for a large-scale luxury hotel corridor project in the USA. The error — originating at the design stage — passed through every subsequent checkpoint undetected, resulting in the wrong product being delivered, urgent re-manufacturing, and significant reputational risk with a key hospitality client.
My Role
As Process Improvement Leader and PACE Champion for the Service Centre, I led the root cause analysis, identified process gaps, implemented corrective measures, and monitored their effectiveness.
Approach
- ▸Conducted structured stakeholder interviews across Senior & Junior Designers, Project Managers, Planning, Production Design, and Design Support teams
- ▸Built end-to-end business process maps to visualise the full workflow and identify key failure points
- ▸Identified primary root cause: designer selected an incorrect pattern, colour, and dimension variant — not caught at any subsequent checkpoint
- ▸Documented key failure points: no independent secondary validation before production approval; no QC checkpoint to match manufactured product against approved specification; no pre-shipment verification; communication gaps across Design, Production, and Logistics
- ▸Developed detailed process flowcharts covering design validation, approval, and production QC
- ▸Introduced mandatory two-level design validation and peer review before client approval submission
- ▸Implemented formal digital approval process ensuring client sign-off before production
- ▸Established QC checkpoints to verify manufactured carpets against approved designs
- ▸Introduced pre-shipment verification and material traceability — linking each production batch to its approved specification
- ▸Conducted cross-departmental training and introduced regular alignment meetings across Design, Production, and Logistics
- ▸Implemented a Process Change Authorisation Procedure requiring documentation and sign-off for any deviation
Deliverables & Outcomes
- ▸End-to-end business process maps covering design validation, approval, and production QC
- ▸Process Change Authorisation Procedure — embedded as standard practice across the Service Centre
- ▸SOPs for design validation, QC checkpoints, and pre-shipment verification
- ▸Cross-functional training programme across Design, Production, and Logistics
- ▸Corrective action tracking system for identified issues and implemented fixes
- ▸Error rates reduced by over 50% following implementation of structured QC checkpoints and process controls
- ▸Improved cross-functional alignment between Design, Production, and Logistics
- ▸Strengthened quality governance framework reducing risk of recurrence on future high-value projects
Key Takeaways
- ▸Process failures in complex supply chains often stem from small overlooked errors — preventative controls at multiple checkpoints are critical
- ▸Structured RCA and stakeholder interviews surface the real root cause — not just the symptoms
- ▸Cross-functional process mapping is essential for identifying where accountability and communication gaps exist
- ▸Embedding quality controls and tracking mechanisms creates sustainable improvement — not just one-time fixes
Artifacts