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CASE STUDY·MANUFACTURING · QA

Brintons — Process Failure & Improvement

Brintons Carpets · India Design/Service Centre · 2010 – 2013

A critical process failure occurred when an incorrect carpet design was manufactured and supplied for a large-scale luxury hotel corridor project in the USA. The error — originating at the design stage — passed through every subsequent checkpoint undetected, resulting in the wrong product being delivered, urgent re-manufacturing, and significant reputational risk with a key hospitality client.

My Role

As Process Improvement Leader and PACE Champion for the Service Centre, I led the root cause analysis, identified process gaps, implemented corrective measures, and monitored their effectiveness.

Approach
  • Conducted structured stakeholder interviews across Senior & Junior Designers, Project Managers, Planning, Production Design, and Design Support teams
  • Built end-to-end business process maps to visualise the full workflow and identify key failure points
  • Identified primary root cause: designer selected an incorrect pattern, colour, and dimension variant — not caught at any subsequent checkpoint
  • Documented key failure points: no independent secondary validation before production approval; no QC checkpoint to match manufactured product against approved specification; no pre-shipment verification; communication gaps across Design, Production, and Logistics
  • Developed detailed process flowcharts covering design validation, approval, and production QC
  • Introduced mandatory two-level design validation and peer review before client approval submission
  • Implemented formal digital approval process ensuring client sign-off before production
  • Established QC checkpoints to verify manufactured carpets against approved designs
  • Introduced pre-shipment verification and material traceability — linking each production batch to its approved specification
  • Conducted cross-departmental training and introduced regular alignment meetings across Design, Production, and Logistics
  • Implemented a Process Change Authorisation Procedure requiring documentation and sign-off for any deviation
Deliverables & Outcomes
  • End-to-end business process maps covering design validation, approval, and production QC
  • Process Change Authorisation Procedure — embedded as standard practice across the Service Centre
  • SOPs for design validation, QC checkpoints, and pre-shipment verification
  • Cross-functional training programme across Design, Production, and Logistics
  • Corrective action tracking system for identified issues and implemented fixes
  • Error rates reduced by over 50% following implementation of structured QC checkpoints and process controls
  • Improved cross-functional alignment between Design, Production, and Logistics
  • Strengthened quality governance framework reducing risk of recurrence on future high-value projects
Key Takeaways
  • Process failures in complex supply chains often stem from small overlooked errors — preventative controls at multiple checkpoints are critical
  • Structured RCA and stakeholder interviews surface the real root cause — not just the symptoms
  • Cross-functional process mapping is essential for identifying where accountability and communication gaps exist
  • Embedding quality controls and tracking mechanisms creates sustainable improvement — not just one-time fixes
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